Involuntary Data Collected During Normal Browsing Activity
We collect information regarding how our site is accessed and used. This may include information such as IP address, browser information and site usage statistics. We utilize Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having your activity available to Google Analytics by installing the Google Analytics opt-out browser add-on.
Use of Data
Data is used for various purposes:
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To enhance customer experience and facilitate interactive features of our website
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To provide customer care and support
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To provide analysis in order to improve the website and your customer experience
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To monitor the performance of the website and to detect, prevent and address technical issues
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To facilitate business operations with our customer and vendors
Disclosure of Data
Riverside will never sell your personal information. We will not disclose your information unless we believe in good faith, it is necessary. This may be in order to comply with a law enforcement, legal obligation or protect against legal liability as well as to protect and defend the rights or property of Riverside.
Riverside may disclose information with third-party vendors and service providers that work with Riverside. We will only share information with these service providers to help us provide the website and/or service to you. Examples of third parties we work with are information technology providers, shippers & transportation service providers, brokers, 3PLs and vendors. Third parties which help us provide the products and services to you only have access to the information necessary for them to complete their service.
Security of Data
The security of your data is important to us, but the internet is not 100% secure. While we use commercially acceptable means to protect all data, we cannot guarantee its absolute security. Therefore, we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law.